ShelfVelo is a free index of the fastest-selling and fastest-growing grocery and convenience-store products in the US, ranked by sales velocity. It's based on delivery-platform convenience & grocery data and powered by Tastewise.

How is sales velocity measured?

Each product is scored by how broadly and how fast it is 'recently sold' across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers and store coverage over a multi-week window. Momentum compares the recent window to earlier weeks to flag what's rising or cooling.

Where does the data come from?

From delivery-platform convenience & grocery signals across a panel of US stores. It is a delivery-channel sample, not a national retail census — useful for spotting demand trends, not exact unit sales.

How often is it updated?

Rankings refresh as new daily store snapshots arrive, typically weekly. Every page shows its 'last updated' date and the window it covers.

Live velocity index · powered by Tastewise

See what's flying off US shelves

Name: ShelfVelo — US Grocery & Convenience Sales-Velocity Index
Creator: Tastewise

ShelfVelo ranks the fastest-selling and fastest-growing grocery & convenience-store products by sales velocity — based on a panel of US stores on a delivery platform. Free, updated weekly.

Explore the Top 100 Fastest-growing

Fastest-growing right now

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Rising$2.79

Poppi Shirley Temple Prebiotic Soda

Poppi Shirley · 100+ recently sold · 3 stores

Rising$11.09

Simply Calcium Orange Juice

Simply · 1,900+ recently sold · 3 stores

Rising$3.69

Spice World Minced Garlic in Extra Virgin Olive Oil

Spice World · 600+ recently sold · 3 stores

Surging$4.19

Sour Strips Blue Raspberry Candy

Sour Strips · 3,600+ recently sold · 3 stores

Surging$4.90

Nabisco Ritz Drizzled Minis Fudge Crackers

Nabisco Ritz · 1,800+ recently sold · 4 stores

Surging$2.59

Powerade White Grape Wave Limited Edition Sports Drink

Powerade · 2,000+ recently sold · 4 stores

Surging$3.59

Ritz Caramel Drizzled Minis Crackers

Ritz · 600+ recently sold · 5 stores

Rising$3.39

Monster Strawberry Shot Energy Drink

Monster · 700+ recently sold · 5 stores

Best-selling across the panel

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#	Product	Category	Velocity	Recently sold	Stores
1	Dr Pepper Soda PETDr Pepper	Drinks	Steady100	41,700+	14
2	Chester's Fries Flamin' Hot Flavored Corn SnacksChester's Fries	Snacks	Steady100	46,700+	12
3	Haagen-Dazs Strawberry Ice CreamHäagen-Dazs	Frozen	Steady100	5,500+	12
4	Reese's King Size Milk Chocolate Peanut Butter Candy CupsReese's	Candy	Steady100	46,000+	10
5	Fairlife Lactose Free 2% Reduced Fat Ultra-Filtered MilkFairlife	Dairy & Eggs	Steady100	6,500+	9
6	1414	Prepared Foods	Steady100	77,900+	3
7	Glazed DonutGlazed Donut	Bakery	Surging100	19,000+	3
8	Reese's Milk Chocolate Peanut Butter Cups Candies King SizeReese's	Candy	Steady97	57,500+	10
9	Coca-Cola SodaCoca-Cola	Drinks	Steady96	50,500+	14
10	Lactaid Lactose Free Whole MilkLactaid Lactose	Dairy & Eggs	Steady96	7,300+	8

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Browse by category

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Pantry

6,765 products tracked

Snacks

6,116 products tracked

Drinks

5,497 products tracked

Frozen

3,868 products tracked

Candy

3,008 products tracked

Dairy & Eggs

2,734 products tracked

Bakery

1,738 products tracked

Produce

1,318 products tracked

Meat

1,213 products tracked

Prepared Foods

837 products tracked

Wine

685 products tracked

Alcohol

683 products tracked

Free weekly insights

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The fastest-rising grocery & c-store products, in your inbox every week. Free.

New & notable

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Steady$3.79

Reese's Milk Chocolate Peanut Butter Cups Candies King Size

Reese's · 57,500+ recently sold · 10 stores

Steady$5.49

Lactaid Whole Milk

Lactaid · 7,200+ recently sold · 7 stores

Steady$2.19

Hershey's Cookies 'n' Creme Bar

Hershey's · 12,700+ recently sold · 9 stores

Steady$8.79

Totino's Pepperoni Pizza Rolls

Totino's · 19,500+ recently sold · 6 stores

Steady$5.19

Heinz Tomato Ketchup Inverted Squeeze

Heinz · 3,300+ recently sold · 10 stores

Steady$1.89

Michelina's Fettuccine Alfredo with Chicken and Broccoli Meal

Michelina's Fettuccine · 9,700+ recently sold · 5 stores

Frequently asked questions

What is ShelfVelo?: ShelfVelo is a free index of the fastest-selling and fastest-growing grocery and convenience-store products in the US, ranked by sales velocity. It's based on delivery-platform convenience & grocery data and powered by Tastewise.
How is sales velocity measured?: Each product is scored by how broadly and how fast it is 'recently sold' across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers and store coverage over a multi-week window. Momentum compares the recent window to earlier weeks to flag what's rising or cooling.
Where does the data come from?: From delivery-platform convenience & grocery signals across a panel of US stores. It is a delivery-channel sample, not a national retail census — useful for spotting demand trends, not exact unit sales.
How often is it updated?: Rankings refresh as new daily store snapshots arrive, typically weekly. Every page shows its 'last updated' date and the window it covers.