What is the best-selling candy product right now?

Reese's King Size Milk Chocolate Peanut Butter Candy Cups by Reese's has the highest sales velocity in candy on ShelfVelo, at 9,400+ recently sold across 7 stores in the panel.

What is the fastest-growing candy product?

Werther's Original Hard Candies is the fastest-rising candy item by momentum (rising) over the tracking window.

How is sales velocity measured?

ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Trending Candy in 2026: What's Selling Now

Last updated June 23, 2026 · 1,625 products tracked

Best-selling candy by velocity

#	Product	Category	Velocity	Recently sold	Stores
1	Reese's King Size Milk Chocolate Peanut Butter Candy CupsReese's	Candy	Steady100	9,400+	7
2	Reese's Milk Chocolate Peanut Butter Cups Candies King SizeReese's	Candy	Steady99	11,500+	7
3	Snickers Original Super Bowl Milk Chocolate Candy Bar Share SizeSnickers	Candy	Steady81	4,300+	7
4	Hershey's Milk Chocolate Candy BarHershey's	Candy	Steady80	11,000+	7
5	Twix Caramel Milk Chocolate Cookie Candy Bars Share SizeTwix	Candy	Steady76	6,300+	6
6	Kit Kat Milk Chocolate Wafer Candy Bar King SizeKit Kat	Candy	Steady75	5,900+	6
7	Extra Sugar Free Spearmint Chewing Gum Sticks SingleExtra	Candy	Steady72	2,900+	7
8	Nerds Rainbow Gummy Clusters CandyNerds Rainbow	Candy	Steady72	2,100+	7
9	Life Savers 5 Flavors Gummies CandyLifesavers	Candy	Steady71	2,800+	7
10	Reese's Big Cup Milk Chocolate Peanut Butter Cups King SizeReese's	Candy	Steady71	3,300+	6
11	Jolly Rancher Original Fruit Flavored Hard CandyJolly Rancher	Candy	Steady70	2,100+	7
12	Crunch Milk Chocolate and Crisped Rice Candy BarCrunch Milk	Candy	Steady68	2,600+	6
13	Extra Sugar Free Polar Ice Chewing GumExtra	Candy	Steady67	2,800+	7
14	HERSHEY'S Milk Chocolate with Whole Almonds Candy BarHershey's	Candy	Steady67	4,300+	6
15	Kinder Bueno Milk Chocolate and Hazelnut Cream Wafer BarsKinder Bueno	Candy	Steady67	3,000+	6
16	Life Savers Wild Berries Gummy CandiesLifesavers	Candy	Steady67	3,000+	6
17	Ferrero Rocher Gourmet Hazelnut Milk ChocolateFerrero Rocher	Candy	Steady67	2,100+	6
18	Kit Kat Crisp Wafers in Milk Chocolate Candy BarKit Kat	Candy	Steady66	2,800+	6
19	Skittles Original Chewy Candy Bag Full SizeSkittles	Candy	Steady66	1,900+	6
20	Hershey's Cookies 'n' Creme BarHershey's	Candy	Steady66	6,400+	5

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Fastest-growing candy

Rising$1.79

Werther's Original Hard Candies

Werther's · 1,800+ recently sold · 3 stores

Surging$2.29

Extra Sugar Free Sweet Watermelon Chewing Gum

Extra · 1,600+ recently sold · 4 stores

Surging$3.89

Bubs Sour Strawberry Vanilla Diamonds

Bubs Sour · 1,800+ recently sold · 3 stores

Rising$1.79

Mentos Strawberry Chewy Mints

Mentos Strawberry · 1,200+ recently sold · 4 stores

Surging$3.99

Bubs Sour Tutti Frutti Diamonds

Bubs Sour · 1,300+ recently sold · 3 stores

Surging$4.19

Extra Sugar Free Peppermint Chewing Gum Sticks Bulk

Extra · 800+ recently sold · 4 stores

The full Candy report

The complete Candy velocity report

• All 1,625 tracked candy products, ranked
• 12-week velocity & momentum history per product
• Brand-level roll-ups and new-entrant watchlist
• CSV export for your own analysis

New & notable in candy

Steady$3.79

Reese's Milk Chocolate Peanut Butter Cups Candies King Size

Reese's · 11,500+ recently sold · 7 stores

Steady$2.19

Hershey's Cookies 'n' Creme Bar

Hershey's · 6,400+ recently sold · 5 stores

Steady$7.89

Kinder Bueno Mini Chocolate Bites with Crispy Wafer and Hazelnut Cream Share

Kinder Bueno · 1,700+ recently sold · 4 stores

Steady$6.62

Hershey's Milk Chocolate Snack Size

Hershey's · 2,200+ recently sold · 3 stores

Steady$7.79

Buncha Crunch Candy Resealable

Buncha Crunch · 1,900+ recently sold · 3 stores

Steady$1.99

100 Grand Milk Chocolate with Rich Caramel Candy Bar

100 Grand · 1,300+ recently sold · 3 stores

Steady$7.99

Lindt Lindor Assorted Chocolate Candy Truffles

Lindt Lindor · 800+ recently sold · 3 stores

Steady$2.49

Lindt Lindor Milk Chocolate Truffle Bars

Lindt Lindor · 700+ recently sold · 3 stores

Frequently asked questions

What is the best-selling candy product right now?: Reese's King Size Milk Chocolate Peanut Butter Candy Cups by Reese's has the highest sales velocity in candy on ShelfVelo, at 9,400+ recently sold across 7 stores in the panel.
What is the fastest-growing candy product?: Werther's Original Hard Candies is the fastest-rising candy item by momentum (rising) over the tracking window.
How is sales velocity measured?: ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Looking for more? Explore the Top 100 bestsellers or all categories.