What is the best-selling produce product right now?

Strawberries by Strawberries has the highest sales velocity in produce on ShelfVelo, at 18,600+ recently sold across 4 stores in the panel.

What is the fastest-growing produce product?

Yellow Squash (each) is the fastest-rising produce item by momentum (rising) over the tracking window.

How is sales velocity measured?

ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Trending Produce in 2026: What's Selling Now

Last updated June 23, 2026 · 713 products tracked

Best-selling produce by velocity

#	Product	Category	Velocity	Recently sold	Stores
1	StrawberriesStrawberries	Produce	Steady100	18,600+	4
2	Banana (each)Banana	Produce	Steady93	73,200+	6
3	LemonLemon	Produce	Cooling78	11,900+	3
4	Lime (each)Lime	Produce	Steady76	7,100+	6
5	Green Bell Pepper (each)Green Bell	Produce	Cooling63	6,300+	4
6	BlackberriesBlackberries	Produce	Steady63	5,700+	3
7	Jalapeno Pepper (each)Jalapeno Pepper	Produce	Steady56	5,400+	4
8	Russet Potato (each)Russet Potato	Produce	Steady53	2,900+	3
9	Cucumber (each)Cucumber	Produce	Cooling52	7,300+	4
10	Broccoli Crown (each)Broccoli Crown	Produce	Steady50	19,700+	4
11	Russet PotatoesRusset Potatoes	Produce	Steady50	12,900+	4
12	BlueberriesBlueberries	Produce	Cooling50	6,200+	4
13	Mango (each)Mango	Produce	Steady45	4,200+	3
14	Kiwi (each)Kiwi	Produce	Steady42	2,500+	3
15	Seedless English Cucumber (each)Seedless English	Produce	Steady40	1,700+	3
16	Green Cabbage (each)Green Cabbage	Produce	Steady40	1,500+	3
17	Shallot (each)Shallot	Produce	Steady37	2,200+	3
18	Organic StrawberriesOrganic Strawberries	Produce	Steady35	2,500+	3
19	Red Onion (each)Red Onion	Produce	Steady30	4,700+	3
20	Yellow Squash (each)Yellow Squash	Produce	Rising16	2,200+	3

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Fastest-growing produce

Rising$1.45

Yellow Squash (each)

Yellow Squash · 2,200+ recently sold · 3 stores

The full Produce report

The complete Produce velocity report

• All 713 tracked produce products, ranked
• 12-week velocity & momentum history per product
• Brand-level roll-ups and new-entrant watchlist
• CSV export for your own analysis

New & notable in produce

Steady$3.19

Asparagus

Asparagus · 3,600+ recently sold · 2 stores

Steady$8.29

Mini Watermelon (each)

Mini Watermelon · 2,100+ recently sold · 2 stores

Steady$4.16

Organic Raspberries

Organic Raspberries · 10,100+ recently sold · 2 stores

Steady$1.39

White Nectarine (each)

White Nectarine · 1,900+ recently sold · 2 stores

Steady$2.40

Orange Bell Pepper (each)

Orange Bell · 1,000+ recently sold · 2 stores

Steady$3.19

Organic Green Kale (bunch)

Organic Green · 400+ recently sold · 2 stores

Steady$1.40

Sweet Potato (each)

Sweet Potato · 500+ recently sold · 2 stores

Frequently asked questions

What is the best-selling produce product right now?: Strawberries by Strawberries has the highest sales velocity in produce on ShelfVelo, at 18,600+ recently sold across 4 stores in the panel.
What is the fastest-growing produce product?: Yellow Squash (each) is the fastest-rising produce item by momentum (rising) over the tracking window.
How is sales velocity measured?: ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Looking for more? Explore the Top 100 bestsellers or all categories.