ShelfVelopowered by Tastewise

Trending Tequila in 2026: What's Selling Now

Last updated June 23, 2026 · 170 products tracked

Best-selling tequila by velocity

#ProductCategoryVelocityRecently soldStores
1Don Julio 80 Proof Reposado TequilaDon Julio 80 Proof Reposado TequilaDon JulioTequila
Steady
1,400+2
2Jose Cuervo Especial 80 Proof Silver TequilaJose Cuervo Especial 80 Proof Silver TequilaJose CuervoTequila
Steady
900+2
3Espolon 80 Proof Blanco TequilaEspolon 80 Proof Blanco TequilaEspolon 80Tequila
Steady
900+2
4Lunazul 80 Proof Reposado TequilaLunazul 80 Proof Reposado TequilaLunazul 80Tequila
Steady
900+2
5Casamigos 80 Proof Blanco TequilaCasamigos 80 Proof Blanco TequilaCasamigosTequila
Steady
600+2
6Lunazul 80 Proof Blanco TequilaLunazul 80 Proof Blanco TequilaLunazul 80Tequila
Steady
400+2
7Jose Cuervo Especial 80 Proof Blue Agave Gold TequilaJose Cuervo Especial 80 Proof Blue Agave Gold TequilaJose CuervoTequila
Steady
400+2
8Patron 80 Proof Silver TequilaPatron 80 Proof Silver TequilaPatrónTequila
Steady
400+2
9Don Julio 80 Proof Blanco TequilaDon Julio 80 Proof Blanco TequilaDon JulioTequila
Steady
300+2
101800 80 Proof Blanco Tequila1800 80 Proof Blanco Tequila1800 80Tequila
Steady
200+2
11Espolon 80 Proof 100% Puro Agave Reposado TequilaEspolon 80 Proof 100% Puro Agave Reposado TequilaEspolon 80Tequila
Steady
200+2
12Jose Cuervo Especial 80 Proof Gold TequilaJose Cuervo Especial 80 Proof Gold TequilaJose CuervoTequila
Steady
200+2
13Teremana Gluten Free 80 Proof Small Batch Blanco TequilaTeremana Gluten Free 80 Proof Small Batch Blanco TequilaTeremanaTequila
Steady
200+2
14Espolon 80 Proof 100% Puro Agave Blanco TequilaEspolon 80 Proof 100% Puro Agave Blanco TequilaEspolon 80Tequila
Steady
200+2
15Margaritaville Spirits 80 Proof Silver TequilaMargaritaville Spirits 80 Proof Silver TequilaMargaritaville SpiritsTequila
Steady
300+2
16Margaritaville Silver TequilaMargaritaville Silver TequilaMargaritaville SilverTequila
Cooling
100+2
17Margaritaville Spirits 80 Proof Gold TequilaMargaritaville Spirits 80 Proof Gold TequilaMargaritaville SpiritsTequila
Steady
60+2

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.Limited sample — interpret with caution.

The full Tequila report

The complete Tequila velocity report

  • • All 170 tracked tequila products, ranked
  • • 12-week velocity & momentum history per product
  • • Brand-level roll-ups and new-entrant watchlist
  • • CSV export for your own analysis

Frequently asked questions

What is the best-selling tequila product right now?
Don Julio 80 Proof Reposado Tequila by Don Julio has the highest sales velocity in tequila on ShelfVelo, at 1,400+ recently sold across 2 stores in the panel.
What is the fastest-growing tequila product?
No clear momentum leader in tequila yet.
How is sales velocity measured?
ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Looking for more? Explore the Top 100 bestsellers or all categories.